Learn programmatic advertising and the platforms involved in the automated buying and selling media across the digital landscape.
Google has made it easier for publishers to create unified pricing rules and decide how CPMs should flex based on both their own terms and conditions.
“In 2020, we expect US native display ad spend to grow 20.2% to $52.75 billion.” Here’s a step-by-step guide to help you set up and run native ads using Google Ad Manager.
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