So, we’re stepping into a new decade and we’re looking at a new set of problems and solutions in our industry. But header bidding played a vital role, helping both sides to access premium demand/ad prices efficiently. Do you know where it stands now?
Prebid aims to create a universal standard for header bidding. Besides the basics, publishers can leverage Prebid modules to do currency conversion, advanced size mapping, gather and pass the user’s consent, and more. If Prebid is an App Store, modules are Apps.
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