If you’re planning to run an invite-only auction or any type of programmatic direct deals, deal id is going to play a vital role.
“I think we’re going to see more spend allocated on a deal ID, or private basis which is music to the ears of premium publishers everywhere. I think the true promise of programmatic was to bring buyer and seller close together, and ideally, it creates a more transparent environment overall with fewer intermediaries, which isn’t a bad thing.”
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