headerbidding.co

headerbidding.co logo
Revenue Calculator

Latest Posts

Best Performing Banner Ad Sizes for Publishers
Ad Optimization

Best Performing Banner Ad Sizes for Publishers

9 February 2023
eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers
Measurement & Analytics

eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers

9 February 2023
A Publisher’s Guide to CPRA (CCPA 2.0)
Privacy

A Publisher’s Guide to CPRA (CCPA 2.0)

23 December 2022
Video Ads for Publishers: A Beginner’s Guide
Platforms

Video Ads for Publishers: A Beginner’s Guide

9 May 2023

Trending Posts

Increase Google Ad Exchange Revenue

How to Increase Your Google Ad Exchange Revenue?

16 November 2021

Google Ad Manager 360

Google Ad Manager 360: Everything You Need To Know About

1 June 2021

Footer Bidding

What is Footer Bidding? What are the Benefits of It?

20 May 2021

PPIDs - Google’s Publisher Provided Identifiers

PPIDs – Everything You Need To Know About Google’s Publisher Provided Identifiers

11 May 2021

Google MCM

GAM Multiple Customer Management (MCM) – Everything You Need to Know

21 April 2021

Success Guides

RPM-scaled

What Is RPM and 10 Proven Ways to Increase Your Page RPM

27 January 2023

Increase eCPM

What is eCPM and 7 Proven Ways to Increase It

23 March 2023

AMP Header Bidding

7 Ways (Pro Tips) Publisher can Increase Banner Ads CTR

8 October 2020

CPM Seasonality

CPM Seasonality – Everything Publishers Need to Know

20 December 2022

Drop in Ad Revenue

7 Proven Ways to Deal With Drop in Ad Revenue This January

7 January 2020

News and Tips for Publishers

Get a 5-minute newsletter on the latest strategies and stories in publishing and programmatic directly in your inbox.

Join Free
Generic-banner-2
Generic-banner-2

Learn From The Best

View All

Digital Publishing

Target CPM – What Is It and Does It Increase Ad Revenue?
Measurement & Analytics

Target CPM – What Is It and Does It Increase Ad Revenue?

18 October 2019
5 Ways Publishers Are Dealing with Keyword Blacklisting
Revenue Optimization

5 Ways Publishers Are Dealing with Keyword Blacklisting

21 April 2020
Driving Subscriptions – Everything You Need to Know
Revenue Optimization

Driving Subscriptions – Everything You Need to Know

2 April 2018
vCPM – Publishers, viewability isn’t a choice anymore.
Measurement & Analytics

vCPM – Publishers, viewability isn’t a choice anymore.

10 April 2019
View All

Ad Management

The Role of Ad Operations for Publishers
Ad Optimization

The Role of Ad Operations for Publishers

21 October 2021
5 Rules for Ad Refresh to Double Your Ad Revenue
Ad Optimization

5 Rules for Ad Refresh to Double Your Ad Revenue

30 September 2020
Data You Need to Know About Fake News
Ad Fraud

Data You Need to Know About Fake News

29 March 2018
View All

Privacy & Transparency

The Ultimate Guide to Unified ID 2.0
Privacy

The Ultimate Guide to Unified ID 2.0

14 April 2021
What Is Identity Matching and How Does It Work?
Privacy

What Is Identity Matching and How Does It Work?

8 April 2020
What is DaisyBit?
Privacy

What is DaisyBit?

27 April 2018
The Definitive Guide to First-party Data
Privacy

The Definitive Guide to First-party Data

4 November 2021
View All

Programmatic Decoded

Video Ads for Publishers: A Beginner’s Guide
Platforms

Video Ads for Publishers: A Beginner’s Guide

9 May 2023
What You Should Know About Google’s Ad Exchange
Platforms

What You Should Know About Google’s Ad Exchange

9 May 2023
Google Ad Manager or Google Ad Manager 360 – What Should a Publisher Choose?
Platforms

Google Ad Manager or Google Ad Manager 360 – What Should a Publisher Choose?

21 February 2023
Facebook Is Deprecating Instant Articles. What Next for Publishers?
Platforms

Facebook Is Deprecating Instant Articles. What Next for Publishers?

9 February 2023
What is Header Bidding and How it Works?
Header Bidding

What is Header Bidding and How it Works?

29 January 2023
Header Bidding Wrappers – Everything You Need to Know
Header Bidding

Header Bidding Wrappers – Everything You Need to Know

23 January 2023
Best CPM Ad Networks for Publishers in 2023 (With Average CPMs)
Platforms

Best CPM Ad Networks for Publishers in 2023 (With Average CPMs)

30 December 2021
Deal ID – What is it and How it Fits into Programmatic Direct?
Programmatic Direct

Deal ID – What is it and How it Fits into Programmatic Direct?

23 December 2021
How Ad Viewability Is Measured In Google Ad Manager?
Platforms

How Ad Viewability Is Measured In Google Ad Manager?

23 November 2021
View All