“Publishers are open to putting as many pipes as possible into their inventory as possible, if that SSP can make the case that it has unique supply or data that will make the publisher more money.”
Ad Networks and Ad Exchanges are both great ways to monetize your blog. But they seem to get confused a lot. So let’s break down the differences between each.
“Google’s offering of commitments also signifies that regulators who move fastest to tackle the power of tech giants will be the ones helping to define and set the standards and conditions that apply for web users everywhere.”
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Is your ad stack optimized to get the maximium revenue?
