When Google announced that 3p cookies will be phased out soon, the hardest question to answer was — ‘how can one do retargeting?’. As retargeting requires you to target specific, individual users, it was quite tricky to imagine how it can be done without cookie ids (aka user ids). Today, we’ll look at the answer — TURTLEDOVE.
“Q4 was the best quarter we have ever seen in 20 years.”
“This is a VERY high priority for us as we have a lot of client revenue tied to these video products that our company is dependent on being able to successfully monetize and fulfill contracts.”
Based on the demand, you’ll get CPMs as high as $5 to $7, on a typical day. No more CPC game, it’s all about impressions now.
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