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Adtech Weekly Roundups

Weekly Roundup: Changing Landscape of Publishing, Digital Display Ad Spend, Top SSPs, and More.

Changing landscape of publishing, outlook of digital display ads in the US, how top publishers are planning for the future?, Google Ad Manager tops the charts again, and much more in this week’s round-up.

Ad Viewability

What is Time-in-View and Why Its Important for Publishers?

If you are a publisher with engaged audience, it’s time for you to leverage ‘Time in view’ of the ads and command a premium for your impressions. In this post, we’ll look into the basics and help you leverage the metric for maximising revenue.

Cookieless Era

What Is An Identity Graph and Why Do You Need One?

As third-party cookies are expected to be phased out soon, publishers (and buyers) are looking to settle on different solutions. Can ‘ID graphs’ be the potential alternative? Let’s understand how it works and get to the answer.

Header Bidding

Does Header Bidding look complicated to you? Don't worry, this space is dedicated to make header bidding easier.

Seasonal Optimization

Every season and every quarter needs a different strategy for website monetization. Learn them here.

Ad Optimization

Placing the ads is not the end of the job. Learn how to optimize them to get the best possible results.

Programmatic

Programmatic is the present and the future of online advertising, you can start your journey from here.

Privacy Laws

Whether it is an introduction of a new privacy law or an amendment to an existing one, we'll try to cover them all.

Website Monetization

There are a lot of ways to monetize your website. We'll discuss every one of them here. Find out what works for you.

Google Ad Manager

From setting-up campaigns to creating reports - we've got you covered for all your GAM related queries.

Adtech Glossary

AdTech is full of jargons, we'll make sure each one of them is explained in the best possible way.

Ad Fraud

Ad frauds are ever-evolving and you need to stay informed to fight with them. This space will help you with it.

Cookie-less Advertising

The industry is working hard to come up with cookie-less advertising solutions. Find out which one is best for you?

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Is your ad stack optimized to get the maximium revenue?

Ad Ops Quick Fix

Answers to your questions on Ad Manager set up, prebid, header bidding wrappers, and more. Leverage our expertise to resolve the technical glitches and maximize your Q4 revenue.

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