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Becoming the Forbes
Becoming
Automatad Team

Becoming the Forbes

“You see it in business history all the time: Sometimes outsiders see opportunities that incumbents don’t. We see it in media, too.”

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Unified ID
Cookieless Era
Automatad Team

The Ultimate Guide To Unified ID 2.0

Google’s plan to phase out third-party cookies by 2022 put an end to The TradeDesk’s Unified ID 1.0 and a rise to its second iteration, Unified ID 2.0 — the industry’s replacement to the 3p cookies.

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Turtledove
Browser Updates
Automatad Team

What is TURTLEDOVE in Google Privacy Sandbox

When Google announced that 3p cookies will be phased out soon, the hardest question to answer was — ‘how can one do retargeting?’. As retargeting requires you to target specific, individual users, it was quite tricky to imagine how it can be done without cookie ids (aka user ids). Today, we’ll look at the answer — TURTLEDOVE.

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Header Bidding

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Seasonal Optimization

Every season and every quarter needs a different strategy for website monetization. Learn them here.

Ad Optimization

Placing the ads is not the end of the job. Learn how to optimize them to get the best possible results.

Programmatic

Programmatic is the present and the future of online advertising, you can start your journey from here.​

Privacy Laws

Whether it is an introduction of a new privacy law or an amendment to an existing one, we'll try to cover them all.

Website Monetization

There are a lot of ways to monetize your website. We'll discuss every one of them here. Find out what works for you.

Google Ad Manager

From setting-up campaigns to creating reports - we've got you covered for all your GAM related queries.

Adtech Glossary

AdTech is full of jargons, we'll make sure each one of them is explained in the best possible way.

Ad Fraud

Ad frauds are ever-evolving and you need to stay informed to fight with them. This space will help you with it.

Cookie-less Advertising

The industry is working hard to come up with cookie-less advertising solutions. Find out which one is best for you?

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