Becoming
Becoming the Forbes
“You see it in business history all the time: Sometimes outsiders see opportunities that incumbents don’t. We see it in media, too.”
“You see it in business history all the time: Sometimes outsiders see opportunities that incumbents don’t. We see it in media, too.”
Google’s plan to phase out third-party cookies by 2022 put an end to The TradeDesk’s Unified ID 1.0 and a rise to its second iteration, Unified ID 2.0 — the industry’s replacement to the 3p cookies.
When Google announced that 3p cookies will be phased out soon, the hardest question to answer was — ‘how can one do retargeting?’. As retargeting requires you to target specific, individual users, it was quite tricky to imagine how it can be done without cookie ids (aka user ids). Today, we’ll look at the answer — TURTLEDOVE.
“Q4 was the best quarter we have ever seen in 20 years.”
“This is a VERY high priority for us as we have a lot of client revenue tied to these video products that our company is dependent on being able to successfully monetize and fulfill contracts.”
Based on the demand, you’ll get CPMs as high as $5 to $7, on a typical day. No more CPC game, it’s all about impressions now.
We Share Insighful Snippets on Your Favorite Social Platforms. Follow us!
Is your ad stack optimized to get the maximium revenue?
Read the success stories here.
