Automatad

Overview- Yield Management The amount of inventory on any site is nearly steady but the demand for these inventories may vary. With this metric, the aim is to sell all of the inventories on the site at the highest prices. Selling all the inventories at…

We’ve learned about header bidding and its use cases. But, what happens when we have Client-Side Header Bidding Vs Server-Side Header Bidding? Header Bidding also called pre-bidding, is an advanced method of integrating demand partners ( Ad exchanges, SSP’s, Ad networks etc) which allow Publishers…

What Is Header Bidding? Short answer: Header Bidding increases your Ad revenue by opening up your inventory to more demand sources, before placing an ad call to your DFP server. It is a way for publishers to conduct direct auctions, so as to bypass the inefficiencies…