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Ad Viewability

5 Tips to strike the balance between viewability and ad slots

The state of viewability is worse than it appears, and advertisers aren’t happy about it. No wonder they’re ready to pay more for a highly viewable inventory.

Adtech Weekly Roundups

Weekly Roundup: Publisher’s Preparation for Q4, Strategies from Top Publishers, And More

Without accurate opens moving forward, I’d assume most newsletters will charge either a flat rate of CPM based on list size or set up a CPC model. Or perhaps some hybrid of flat-rate + CPC.

Native Advertising

What Are Multiplex Ads? How To Get Started With Them?

Content recommendation ads are becoming increasingly popular in digital advertising. Google has recently introduced ‘Multiplex ads’ that act as content recommendation ads and appear alongside editorial content on publishers’ websites. Let’s find out more in this article.

Header Bidding

Does Header Bidding look complicated to you? Don't worry, this space is dedicated to make header bidding easier.

Seasonal Optimization

Every season and every quarter needs a different strategy for website monetization. Learn them here.

Ad Optimization

Placing the ads is not the end of the job. Learn how to optimize them to get the best possible results.

Programmatic

Programmatic is the present and the future of online advertising, you can start your journey from here.

Privacy Laws

Whether it is an introduction of a new privacy law or an amendment to an existing one, we'll try to cover them all.

Website Monetization

There are a lot of ways to monetize your website. We'll discuss every one of them here. Find out what works for you.

Google Ad Manager

From setting-up campaigns to creating reports - we've got you covered for all your GAM related queries.

Adtech Glossary

AdTech is full of jargons, we'll make sure each one of them is explained in the best possible way.

Ad Fraud

Ad frauds are ever-evolving and you need to stay informed to fight with them. This space will help you with it.

Cookie-less Advertising

The industry is working hard to come up with cookie-less advertising solutions. Find out which one is best for you?

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Is your ad stack optimized to get the maximium revenue?

Ad Ops Quick Fix

Answers to your questions on Ad Manager set up, Prebid, header bidding wrappers, and more. Leverage our expertise to resolve the technical glitches and maximize your Q4 revenue.

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