“Our amended complaint details how Google manipulates the online display auction to punish publishers and blatantly lies to them about how they run the auction,”
Whether we like it or not, we will end up with some unsold ad impressions all the time. So, what’s the ideal backfill setup to maximize fill rate and revenue?
“Once the administrator has been determined, that is the point, one would assume, that UID 2.0 will go fully into production, and get out of the holding pattern that it has been in,”
We Share Insighful Snippets on Your Favorite Social Platforms. Follow us!
Is your ad stack optimized to get the maximium revenue?
