An organization that creates and manages advertising campaigns for clients. They handle strategy, creative development, and media buying.
A program designed to halt advertisements on websites. Commonly utilized by users to optimize their web browsing & reduce interruptions.
A request made to an ad server to retrieve an advertisement. It's initiated when a user visits a webpage or opens an app.
A digital marketplace where publishers sell their ad inventory to advertisers in real-time. It uses automated buying methods.
The various types of advertisements available for display, such as banners, video, or interstitial ads.
Deceptive practices to artificially inflate ad performance metrics, often involving bots mimicking human behavior.
A service that manages and optimizes ad requests from multiple networks to ensure maximum revenue for publishers.
Unauthorized ads inserted into web pages without the consent of site owners or users, often by malicious software.
The total ad spaces a publisher can offer, available for advertisers to showcase their promotional content.
The count of times an advertisement is fetched and potentially seen by users, whether it's clicked or not.
Companies that aggregate ad inventory from publishers and sell it to advertisers, often categorizing spaces by audience.
Short for "Advertising Operations", it refers to processes that manage and optimize the delivery and effectiveness of ads.
The process of improving ad performance through analysis and adjustments, maximizing desired outcomes like clicks or conversions.
A collection of consecutive advertisements presented during digital video playback, mirroring the structure of a TV commercial interval.
The method of loading a new ad in an ad slot after a set period or action, increasing the number of ads shown in one session.
A technology that stores, delivers, and tracks ads. It ensures the right ad is shown to the right user at the right time.
A designated space on a webpage or app where an ad can be placed.
The area on a website or app reserved for displaying advertisements.
A short code snippet embedded on a webpage, prompting the ad server to retrieve and exhibit an advertisement content.
The strategy of showing ads to specific audiences based on various criteria like demographics, behavior, or location.
Short for "Advertising Technology". Refers to software and tools used for delivering and optimizing online advertising.
The process of setting up and managing ad campaigns within an ad server, ensuring correct delivery and tracking.
A specific size or format of an ad, like a banner or video, that can be placed within an ad slot.
Services that ensure ads are displayed correctly, in safe environments, and are seen by real users, not bots.
An industry self-regulation program that gives users the option to opt-out of personalized ads.
Advertising that can be customized for individual viewers, often based on user data or preferences.
TV that allows advertisers to show different ads to different households while watching the same program.
A tool for digital ad security, ensuring the integrity of ad request and response data.
A method for publishers to declare authorized digital sellers, preventing unauthorized inventory sales.
Other platforms or services that offer online advertising opportunities similar to Google AdSense.
Amounts subtracted from a publisher's AdSense earnings due to invalid activity or other adjustments.
Software that provides technology and tools for online advertising campaigns, from creation to analysis.
Television content accessed through advanced methods, including streaming, on-demand, and addressable TV.
An individual or organization that pays to promote their products, services, or ideas.
A unique identifier for mobile devices used for targeted advertising without revealing personal info.
The process of strategizing, designing, buying, & overseeing the outcomes of promotional ad campaigns.
A service offering video content for free to users, generating revenue from advertisements.
A platform connecting advertisers with publishers, compensating for generating traffic or sales.
An organization that manages and oversees advertising or marketing campaigns for clients.
A managed service for buying ad inventory, often using real-time bidding and data-driven decisions.
Advertisements designed for quick loading and superior aesthetics on mobiles, leveraging the Accelerated Mobile Pages (AMP) technology framework.
A curated list of authorized entities, such as IP addresses or domains, granted access or permissions to a specific service, system, or activity.
Tools employed by websites to detect, counter, or circumvent the actions of ad-blocking software.
Application Programming Interface. A set of rules allowing different software entities to communicate.
Strategies allowing publishers to reach their audience beyond their own inventory, often using data.
A set of users systematically classified by attributes such as behavior, demographics, interests & other traits.
Technology that identifies content played on a device, often used for TV audience measurement.
A video advertisement that starts playing automatically, often without user initiation.
Using secondary ad sources to fill unsold inventory, ensuring maximum ad space utilization.
A rectangular display on a website's top, bottom, or sides, typically used for advertising content.
The tendency of website visitors to ignore banner ads, even when they contain useful information or offers.
An object embedded in web pages or emails to monitor user behavior & traffic patterns. Often used for tracking.
Information collected about users' online activities, like pages visited or searches made, to create targeted ads.
A method of serving ads based on users' online behavior, ensuring more relevance to the audience's interests.
A process where publishers request bids for an ad impression from potential advertisers in real-time.
A strategy used by advertisers to bid slightly less than the maximum bid in programmatic auctions to save costs.
An entity, often an advertiser or agency, that participates in the auction process to place ads on digital spaces.
The approach used by advertisers in programmatic auctions to win ad placements at optimal prices.
Data from the auction process capturing specifics about users, devices, location, and the context in which the advertisement request occurs.
A list of entities, such as IP addresses or domains, that are specifically excluded or denied access to a particular service, system, or activity
Ad spaces or content specifically designed to align with and promote a particular brand or product.
Measures ensuring that ads don't appear next to content that can harm the advertiser's reputation or brand image.
Web traffic generated by automated bots or scripts, not humans. Often considered non-legitimate in advertising metrics.
A network of servers that deliver web content to users based on their geographic location, ensuring faster load times.
The act of intentionally over-clicking ads, either by humans or bots, to artificially boost revenue or distort metrics.
The destination URL where users are directed upon clicking an ad.
The ratio of users who click on an ad to the number of total users who view the ad (impressions).
Ensuring that ads from competing brands or products don't appear too closely together on a webpage.
The percentage of video ads played through to the end by users, indicating engagement and interest.
A television that connects to the internet, allowing access to online content, including streaming and programmatic ads.
A tool that helps websites obtain and manage user consents for data processing, especially for GDPR compliance.
A single tag placed on a webpage that can house multiple other tags, simplifying tag management.
Information about the content of a webpage used to serve relevant ads without using user personal data.
Advanced systems analyzing webpage content in real-time to enhance the relevance of ads displayed.
Elements or cues from content that provide context, aiding in serving more relevant ads.
Serving ads based on the content of a webpage rather than user behavior, ensuring relevance.
Assigning credit to a particular ad or touchpoint that led to a desired user action or conversion.
A small piece of code placed on a webpage to track user actions, like purchases, after viewing or clicking an ad.
The percentage of users who take a desired action (like buying a product) after clicking on an ad.
Small data files stored on users' browsers, tracking online behavior and preferences to enhance web experiences.
The process of mapping user IDs from one platform, enabling unified tracking across different systems.
US law requiring parental consent for collecting data from children under 13.
A set of metrics by Google, measuring user experience on web pages, including load time, interactivity, and stability.
The cost an advertiser pays for each desired action (like a sale or signup) achieved through an ad.
The amount paid by an advertiser when their ad is clicked by a user.
The price advertisers pay for each app installation resulting from their ad.
The cost an advertiser pays for a thousand views or impressions of their ad.
Cost paid by advertisers for every 1000 viewable ad impressions, emphasizing ad visibility to users.
The amount an advertiser pays when their ad is recognized as viewable according to established industry standards for measurement.
The amount an advertiser pays when a video ad is viewed to its completion.
The cost an advertiser pays when their video ad is viewed, regardless of completion.
A code snippet that provides details about an ad creative, such as its format and where it should be displayed.
Advertising that can be targeted to specific users across multiple devices or screens.
Analyzing the performance and reach of advertising campaigns across various devices/screens.
A customized advertising deal, often involving premium inventory or specific audience targeting.
A system that collects and organizes customer data from various sources to create unified customer profiles.
A sequence of ad networks or servers where unsold ad inventory is passed down the chain until it's sold.
Companies that collect and sell data, often about individuals, to other companies for various purposes.
A secure environment where data from different sources can be analyzed together without being directly shared.
Centralized storage repositories that allow you to store structured and unstructured data at any scale.
A platform that collects, organizes, and activates large sets of data from various sources for marketing purposes.
The process of transferring offline data to an online environment for marketing activities.
An entity that supplies data, often about users or their behaviors, which can be used for various purposes.
Linear TV advertising (traditional TV) that uses data to enhance targeting and ad placement.
A review process ensuring that the terms of an advertising deal or contract are being met.
A unique identifier for programmatic advertising deals, linking buyers and sellers to specific agreement terms.
Categories of programmatic buying agreements, such as private marketplaces or open auctions.
The process of determining which ad to show in a given ad slot based on various criteria like targeting & bid value.
Backup ad content displayed when no other specific ad content is selected or available.
A placeholder ad tag used when no specific ad meets the criteria for display.
A method using strategies and tools by advertisers to streamline and improve paths for programmatic media buying efficiency.
A system that allows advertisers to manage and optimize multiple ad exchange and data exchange accounts through one interface.
Information about populations, such as age, gender, income, and education. Used for targeted advertising.
A URL providing additional information about an ad, often leading to a landing page or product page.
Linking devices or platforms to a single user based on known identifiers, like login data, ensuring high accuracy.
A method to identify individual devices based on the device's unique configurations and settings.
A unique identifier for a device, often used for targeting and tracking in mobile advertising.
An organization that establishes and enforces responsible privacy practices for digital advertising.
Visual advertisements shown on websites, often in the form of banners, rectangles, or other shapes.
The use of visual ads (like banners) on websites to promote products, services, or brands.
A visual representation of the various companies and technologies in the display advertising ecosystem.
A Google-owned platform that allows publishers to manage their ad inventory and maximize ad revenue.
A pricing strategy where prices can change in real-time based on demand, inventory, and other factors.
Ad content that can change in real-time based on user data or context, ensuring relevancy.
A method in programmatic buying where the ad server can choose between direct sold ads and programmatic ads in real-time.
"Effective Cost Per Mille". It represents the estimated earnings of an ad per 1,000 impressions.
A server-side unified auction where multiple ad exchanges compete in real-time for an ad impression.
The ratio of ad requests matched with ads. It indicates the efficiency and success rate of an advertising platform's performance
A crucial core web performance metric that gauges the time from navigation to when the very first content material emerges on the screen.
Measures the time from when a user first interacts with a page to when the browser responds to that interaction.
A strategy where select advertisers get the first opportunity to bid on premium inventory before others.
An auction where only the publisher's direct demand sources participate, often yielding higher revenues.
Data collected directly by organizations from their audience or customers, like website analytics or CRM.
A type of auction where the highest bidder pays exactly what they bid.
Cookies set directly by the website a user is visiting, often used for tracking user preferences or sessions.
The minimum cost per 1,000 impressions a publisher is willing to accept for its ad inventory.
The process of dynamically adjusting floor prices in programmatic auctions to maximize revenue.
Limiting the number of times a specific ad is shown to a single user over a set period.
EU legislation that regulates how companies protect EU citizens' personal data.
The strategy of serving ads to users specifically based on their precise geographic location or region.
Google's Ad exchange where digital media slots are traded instantly, facilitating real-time ad placement & optimization.
A tool by Google that allows entities to manage multiple Google Ads accounts with ease.
Google's unified auction system where multiple demand partners bid for an ad impression simultaneously.
The absolute minimum price a publisher will accept for an ad impression.
A software component that connects a specific demand source or SSP to a header bidding wrapper.
A programmatic technique where publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers.
A tool managing multiple header bidding adapters, streamlining integration of diverse demand sources for more efficient ad auctions.
Ad formats standardized by the Interactive Advertising Bureau to promote consistency in the industry.
The process of connecting multiple identifiers across different devices and platforms to a single user profile.
"Interactive Media Ads Software Development Kit". A tool by Google to request & display video ads on web content.
A metric that counts the number of times an ad is fetched and potentially viewed by users, regardless of interaction.
Ads displayed within mobile applications, ranging from banners to full-screen video ads.
Video ads that play within the confines of a display ad banner, rather than in video players.
Video ads that play before, during, or after the video content the user has requested (e.g., pre-roll, mid-roll).
A method to measure the additional value generated by an advertising campaign, beyond organic results.
A formal, written agreement between advertisers and publishers detailing the specifics of an ad buy.
A feature in web browsers to limit trackers from capturing user data across sites, enhancing user privacy.
Advertisements designed to captivate users through interactive components, including clickable elements, games, quizzes, fostering deeper engagement.
An industry association that sets standards, conducts research, and provides legal support for the online advertising industry.
Full-screen ads that cover the interface of an app or website, often displayed during transitions.
Web traffic that is not generated by genuine human users, including bots or fraudulent clicks.
The total amount of ad space a publisher has available to sell to advertisers.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
A crucial core web vital metric evaluating when a page's primary content achieves completion in rendering for an optimal user experience.
A technique where content, like images or ads, are loaded only when they're about to be displayed on the user's screen.
A type of banner ad that spans the top of a webpage, typically measuring 728x90 pixels.
A specific ad or set of ads within an insertion order, detailing the ad's run time, price, and targeting criteria.
A method to find new audiences by identifying profiles similar to your existing customers.
A blend of marketing and advertising technology, focusing on data-driven personalized advertising.
Malicious advertising where ads are used to spread malware or deceive users.
The traditional method of purchasing advertising space directly from publishers without automated systems.
Identifying which marketing touchpoints contribute to a conversion, allowing for better allocation of budget.
Short for "Marketing Technology". Tools and software used in modern marketing tasks.
Promotional content showcased within mobile gaming apps to engage users during gameplay.
A protocol for displaying rich media ads in mobile apps, ensuring compatibility and interaction.
A versatile ad space designed to accommodate multiple ad dimensions, enhancing both fill rates and revenue potential for advertisers.
Ads that match the look and feel of the media format they appear in but are labeled as "sponsored".
A protocol for real-time bidding, enabling automated buying and selling of online ad impressions.
A formal agreement between an advertiser and publisher detailing the specifics of an ad campaign.
Ads delivered over "Over-The-Top" platforms, bypassing traditional TV broadcast.
Video ads that play outside of video content, like in a text article or social media feed.
Ads that appear on top of content, typically video, and can be dismissed by the user.
Publisher's estimated earnings per 1000 page views, providing insight into revenue generation.
A method where, if one ad network doesn't fill an ad request, it's passed to another network.
An ad order specifying a percentage of impressions to be delivered, rather than a fixed number.
Data that can identify an individual, like name, address, or phone number. It's protected by privacy laws.
When one ad tag triggers another, allowing multiple third-party networks or services to receive data.
Interactive ads that allow users to experience a sample of an app or game before downloading.
An ad that appears in a new browser window or tab, often considered intrusive by users.
A process where ads are bid on after the primary ad decision is made, often to fill unsold inventory.
Video ads that play before the main content starts.
Video ads that play after the main content has finished.
Integrating third-party demand sources after the primary ad decision, maximizing fill rates.
A non-guaranteed, fixed-price agreement between publishers and advertisers in programmatic buying.
High-quality ad spaces that are more valuable due to factors like placement, audience, or content.
The lowest price established by a publisher to sell its available ad inventory to potential advertisers.
An exclusive, invitation-only real-time bidding auction where select advertisers can bid on premium ad inventory. Prices are often pre-negotiated, and only those with the invitation can participate.
A digital environment where publishers offer their premium ad inventory to a select group of advertisers. Unlike open exchanges, access is restricted, ensuring higher quality placements and often better pricing
Using algorithms to match users across devices based on behaviors, not definitive identifiers.
Automated buying and selling of online ad impressions using real-time data and algorithms.
The automated process of buying ad space in real-time, based on specific parameters.
Buying specific ad inventory in advance, guaranteeing placement and impressions.
An entity that produces or distributes content and offers ad space on their platform.
An ad order specifying a fixed number of impressions to be delivered, rather than a percentage.
A live auction where ad impressions are bought and sold in real-time, often in milliseconds.
A set of standards for organizing the real-time bidding process, ensuring seamless transactions.
Unsold ad spaces usually sold at a discount, often through programmatic channels, optimizing inventory utilization.
A strategy to show ads to users based on their previous online actions, aiming to bring them back to complete a task.
A metric evaluating the profitability of an investment, comparing the net profit to the initial cost.
Ads that are allowed to run across any site or app within an ad exchange.
Ads that run across all sites within a specific ad network.
Ads that run across all pages of a specific website.
An auction model where the highest bidder pays the second-highest bid price.
Data shared directly between two parties, often a brand sharing its data with a trusted partner.
Ad inventory where the buyer has some, but not full, visibility into the placement or source.
A header bidding process that takes place on the server side, reducing latency on the user's device.
Video ads that give viewers the option to skip after a certain number of seconds.
An auction model where the highest bidder pays the second-highest bid price.
A process where ads are stitched into content on the server side, making ad blockers less effective.
Typical video ads that play before, during, or after the main video content.
Ads that remain visible or "stick" to a position as the user scrolls through content.
A structure in digital advertising that provides a clear view of all parties involved in a transaction.
Techniques used by advertisers to choose the most efficient paths to purchase inventory.
A platform that allows publishers to manage, sell, and optimize their ad inventory in an automated fashion.
A single code snippet embedded in a webpage, capable of containing multiple tags, streamlining the process of tag administration.
A tool that facilitates the easy addition and management of code snippets on a website, often for tracking purposes.
The desired cost per thousand impressions set by advertisers for their campaigns.
The practice of directing ads to specific audiences based on various criteria like demographics or behavior.
Cookies set by domains other than the one being visited, often used for tracking and ad targeting across sites.
Data sourced from outside entities, not directly collected by the advertiser or publisher.
The actual cost per thousand impressions, considering all costs associated with an ad campaign.
An industry initiative to combat fraudulent activity and improve transparency in digital advertising.
An identifier tracing users across platforms and devices, ensuring consistent experiences and precise ad targeting for improved results.
An open-source identifier replacing third-party cookies. Enhances user privacy and ad targeting, supported by industry collaborations.
The process of gaining new users for an app, platform, or service, often through marketing strategies.
A real-time auction where all demand sources bid simultaneously, as opposed to sequential bidding.
Information related to users, such as demographics, behavior, and preferences.
A detailed representation of a user's characteristics and behaviors, often used for targeting.
A standard format for serving video ads, allowing consistent functionality across platforms and devices.
The process of conducting header bidding specifically for video ad inventory.
A framework allowing video players to display ads and communicate with ad servers.
A metric indicating if an ad had the chance to be seen by a user (e.g., it was on the visible part of a webpage).
Companies providing tools and services to measure the viewability of digital ads.
An ad impression counted when a specific portion of the ad is visible for a certain duration.
A protocol precisely specifying timing and placement within video content, ensuring seamless and strategic ad integration.
A standard allowing rich interactivity within video ads and better measurement.
Digital platforms where the operator restricts applications and data to a set standard, like some major social networks.
A sequential method of selling ad inventory, where each demand source bids in a predetermined order, aiming to ensure effective ad monetization.
Small pieces of data stored on users' browsers, often used for tracking and personalization.
The percentage of auctions a bidder wins out of the total number they bid on.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Strategies and practices to maximize a publisher's ad revenue, considering demand and inventory.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
