Programmatic Decoded

Multi-format ads can help you put the banner, video, and native ads against each other and serve the highest paying ad. The ability to serve multiple formats can increase the number of eligible bids for your impressions. Alright, let’s see how to get started with multi-format ads. 

“I think we’re going to see more spend allocated on a deal ID, or private basis which is music to the ears of premium publishers everywhere. I think the true promise of programmatic was to bring buyer and seller close together, and ideally, it creates a more transparent environment overall with fewer intermediaries, which isn’t a bad thing.”