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How to get Google Ad Exchange (Google AdX) Account?

Google AdX Account
Based on the demand, you’ll get CPMs as high as $5 to $7, on a typical day. No more CPC game, it’s all about impressions now.

As you’re here, we assume you know what is Google ad exchange and why you should get in. In case you don’t know, head over to our primer on the Google Ad Exchange page. So, the question is how to get Google AdX account?

If you’ve used any of Google’s services, you know the company prefers to allow users to get in by themselves. For instance, Google AdSense is one of the largest (but not the only) ad network available for publishers to sell their website inventories to buyers across the globe.

In order to start monetizing using AdSense, you need to sign up for the service and place an ad tag (a JS code) on your website pages. The rest is all back and you’ll be paid every 30 days. Most of the publishers aren’t satisfied with the money they make from Google AdSense. The reason is ad revenue.

Google AdX is the next step in your monetization strategy. It’s an exchange (not an ad network and there’s a lot of difference between them) that allows you to sell impressions rather than clicks. Besides, you’ll get access to a pool of new advertisers who’ve deep pockets and year-long campaigns. In fact, from our analysis, we found that Google Ad Exchange is the best exchange in terms of revenue contribution. You get it, now here’s how to get Google AdX.

Table of Content:

What’s the Difference Between Google Ad Manager and Ad Exchange?

Google Ad Manager (formerly DFP) is an Ad Server, which responsible to manage ad serving, tracking based on relevance, targeting, budgets, and revenue goals on the sell-side platforms. Whereas Ad Exchange is a marketplace where publishers and advertisers come together to purchase and sell their ad inventory with the help of the Ad Server.

How to Sign Up for Google Ad Exchange?

There are different ways you can signup for Google Ad Exchange.

  • Through Google Ad Manger
  • Partner with Third Party

1. Ask Google (Your Google Account Manager)

Yeah, the simplest way to get into the Ad Exchange run by Google is to ask Google itself. Usually, you’ll be assigned a Google Account Manager* and you can just ask him/her to know whether you can get into Google AdX.

*Google Account Manager will be assigned to every publisher who uses Google’s ad server – Google Ad Manager (formerly, Google DoubleClick).

Most likely, the account manager will push you to Google AdX if you’re eligible. So, what if you’re not eligible?

But first, what you need to have to become eligible?

Adtech Weekly by Automatad

What is the Eligibility Criteria for Google Ad Exchange (Google AdX)?

Google doesn’t publicly list the minimum requirements you need to get access to its exchange. But 10 million page views per month is the number that’s been thrown around a lot, as the minimum requirement for a publisher.

We highly doubt it. We personally know a handful of publishers with 10 million page views/mo. who couldn’t get into Google AdX until we showed it the other way? That being said, there are certain things that won’t get you to AdX for sure. It includes:

– Having non-brand safe content. Your site should be free from:

  • Health or medical-related information or drug paraphernalia,
  • Promoting racial or ethnic origins, or content related to religious beliefs, 
  • Content showing the negative financial status of any person,
  • Adult content
  • Provoking sales of weapons, political affiliation, and
  • Sales of tobacco, alcohol.

– Altering site behavior (initiating downloads, redirect to unwanted websites, etc.) without users’ consent.

– Triggering pop-unders.

– Failing to host an ads.txt file.

– Publishing content in non-supported languages. Yes, Google doesn’t m0netize all the languages. Here are the languages that aren’t supported at the moment:

  • Croatian,
  • Estonian,
  • Greek,
  • Hebrew,
  • Indonesian,
  • Latvian,
  • Lithuanian,
  • Romanian, and
  • Serbian.

2. Partner with a third-party

You can partner with a third-party (Google AdX reseller) of your choice to get into Google Ad Exchange. Google runs — ‘Scaled Partner Management (SPM)’ and ‘Google Publishing Partner’ programs for third-parties to become a Google authorized partner. You can access Google AdX demand via such resellers. 


Google Publishing Partner Badge

The authorized partners will resell your inventory through Google AdX even when you aren’t getting the invitation from Google. There’s a catch. You have to pay them for access. Most partners will take 10 to 20 percent of the ad revenue generated (via AdX) every month. If you are making $8000 from AdX, they’ll charge $800 for their services. It’s a good option as you’re getting exchange access. 

But still, you are leaving money on the table. It is absolutely right to sell your ad impressions via Google’s ad exchange. However, it’s not the ideal setup to reap the maximum benefits. Your revenue will increase (sometimes, by up to 50%), when you make Google AdX compete with other global exchanges.

That leads us to — Header bidding.

Access to Google AdX

Ideal Setup

By now, you should’ve heard about header bidding. If not, it’s time. Header bidding is an advanced programmatic technique that gives you access to several ad exchanges like Google. One of the advantages of header bidding is that you’ll be able to conduct auctions without any bias and the highest bidder will win the auction, thus, earning the best possible CPM (or ad revenue). Sign up for this short email series to know all about header bidding

We offer header bidding for both mid-sized and premium publishers across the globe.

What’s more? We’re authorized by Google to resell Google AdX demand, through Google Scaled Partner Management (SPM) program. This means we can get you access to Google Ad Exchange along with other ad exchanges. At the end of the day, you have all the major exchanges competing proactively for your inventory.  

What’s Next?

It’s quite clear. As a publisher, you shouldn’t choke the users with ads on the page. Instead, try to increase the competition, which in turn, intensifies the bidding and increased the revenue. Google Ad Exchange is the largest exchange there is and when you combine it with other exchanges, you can get the maximum revenue out of every session. We can help you with both the setup and implementation. What are you waiting for? We’re just a click away

Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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  • August 19, 2019 at 10:33 pm
    Zain Malik

    Can i know my site is eligible for the ADX account or not. the site link is Coding Academics

    • August 20, 2019 at 6:46 am

      Hi Zain,

      Unfortunately, your site isn’t eligible to get an AdX account at the moment. As mentioned in the blog post, you need tens of millions of page views to get into Google Ad Exchange.

  • April 8, 2020 at 7:17 am

    Can i know my site is eligible for the ADX account or not. the site link is TutorialsMate

  • April 10, 2020 at 10:24 am

    Can i know my site is eligible for the ADX account or not.

  • May 18, 2020 at 7:58 am

    Hi we have the google ad manager account but we dont have the google account manager and how can i get that? Also i want to check for the google AdX.

    • May 18, 2020 at 12:20 pm

      Google will assign you an Account Manager once you hit their traffic & revenue expectations.

      For Google AdX, you can try partnering with a Google AdX reseller. They’ll let you know if your site is suitable for accessing Ad Exchange demand.

  • May 21, 2020 at 3:42 am
    piyush chittora

    How do I know if my website is eligible for it or not? https://moviespie.com

    • May 26, 2020 at 5:16 am

      Hi Piyush, Based on SimilarWeb data, your site probably doesn’t have enough page views to get into Google Ad Exchange.

  • May 24, 2020 at 12:00 am

    Can i know my site is eligible for the ADX account or not. The site link is http://www.playtech.ro

    • May 26, 2020 at 5:19 am

      Hey Lumi, We will get someone from our team to contact you so that you can clear all the questions. Thanks!

  • August 24, 2020 at 4:26 pm
    Atul Gotal

    Are we able to Buy Google ADX Account ??

    • August 26, 2020 at 11:57 am

      We aren’t sure what do you mean by ‘buying’. But Google AdX can only be accessed via the aforementioned methods. Either you can get it directly from Google if you are eligible or you have to get it from SPM partner.

  • October 6, 2020 at 9:32 am
    Adhyansh Jadli

    Hi there,

    I own an educational site Classmate4u

    Please let me know which other platform are there other than ezoic and adpushups to show up in google ad exchange.

    Great Article

    Thanks and Regards

    • October 8, 2020 at 8:08 am

      We are a Google AdX partner and you can sign up via Automatad.com if you want to work with us. Also, Google maintains a directory of Google AdX partners in its site.

  • November 20, 2020 at 8:51 am

    I have an ad server with millions of impressions but I don’t have an account manager 🙁

    Is there anything I should do in order to get an account manager?

    • November 22, 2020 at 1:34 pm

      Ad Manager is free for you to use. If you have an AdSense account, you can sign up for Ad Manager. On the other hand, Ad Exchange (Google AdX) requires you to pass some minimum threshold in traffic and you need to use Ad Manager as your server as well.

  • January 23, 2021 at 11:41 pm


    Would you be able to tell me if my site qualifies for adX or perhaps a partner to be able to do header bidding? The link is Run Trails.

    Thanks so much!

    • January 25, 2021 at 8:54 am

      Unfortunately, we believe your traffic doesn’t hit the minimum threshold yet. So, you wouldn’t be able to get AdX. We suggest you to experiment with ad networks.

  • February 17, 2021 at 7:20 am
    Bhautik Patel


    Hi sir,
    I am an Android Application Developer. How to i count traffic in Application Business via Numbers of Installation of Ads Request. Android Application is eligible toget Google AdX ?

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