Learn programmatic advertising and the platforms involved in the automated buying and selling media across the digital landscape.
Ad tags are the chunks of codes intended to send requests, fetch ad creatives, and facilitate the automatic placement of an ad on your site.
Google Ad Manager Macros are placeholder strings in creative codes, which can be used to make your ad optimization job much easier. Also, it supports a list of macros that are grouped into 5 categories. So, let’s have a look over them in detail.
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