OpenRTB, it’s more than just a buzzword. Find out how this game-changer protocol is transforming digital advertising and boosting ad revenues for publishers.
If your timeout duration is too long, your bidders won’t miss the chance to respond, but your site can become slow. Additionally, your ads can take too much time to load, resulting in decreased viewability. On the other hand, if the duration is too short, more bidders wouldn’t be able to bid, resulting in less revenue. So, the prebid timeout duration should be optimum.
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