Prebid aims to create a universal standard for header bidding. Besides the basics, publishers can leverage Prebid modules to do currency conversion, advanced size mapping, gather and pass the user’s consent, and more. If Prebid is an App Store, modules are Apps.
Make the first step of your header bidding setup easier with header bidding trafficking! Explore this feature in and out of this extensive guide. Also, learn the why and how you can opt for this feature.
Get the inside scoop on publishing and programmatic with our 5-minute newsletter.
