Learn programmatic advertising and the platforms involved in the automated buying and selling media across the digital landscape.
“I think we’re going to see more spend allocated on a deal ID, or private basis which is music to the ears of premium publishers everywhere. I think the true promise of programmatic was to bring buyer and seller close together, and ideally, it creates a more transparent environment overall with fewer intermediaries, which isn’t a bad thing.”
Are you looking for Google Ad Manager metrics? This article contains all the descriptions and scopes you need to boost your ad revenue.
Get the inside scoop on publishing and programmatic with our 5-minute newsletter.
