Learn about audience data sets, the threats faced, and how to protect privacy online.
This specification establishes an effective, scalable, and privacy-forward approach to help publishers monetize and freely compete with each other based on the underlying quality of their audiences without having to worry about data leakage or needing to arduously set up hundreds of Deal ID-based private marketplaces.
First party data is a hot topic in adtech. And, as the world turns to first-party data as a foundation for creating audience segments and making ad decisions, publishers are faced with a pressing question: Where can they find high quality first-party data at scale and how to make the best out of it?
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