Learn about audience data sets, the threats faced, and how to protect privacy online.
With the phasing out of third-party cookies the ad tech industry is looking at Universal IDs as a viable solution for targeted advertising. However, there are many universal ID solutions you can choose from and not all of them are equally positioned to help you. You need to make the right choice by considering a number of different factors when selecting your universal ID partner. Let’s have a look at what these are.
With protection of user-data becoming a necessity, publishers need to start adopting new practices and incorporate data privacy as an integral part of their business strategies.
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