Holiday shopping behavior is evolving in real-time. It’s clear that the Covid-19 pandemic has had a powerful impact on how consumers are tackling gift buying. Retailers and brands are already beginning to adjust their marketing strategies to capitalize on the wave of change.
With the holiday season almost at its peak point, there’s already so much to be learned by observing what today’s online shoppers are doing differently this year. According to eMarketer, Thanksgiving 2021 is expected to be the first-ever to surpass $6.10 billion in online retail sales, with 21% Y-O-Y growth.
In this post, we’ll discuss some of the ways consumers have been reacting to this Thanksgiving 2021, how Covid-19 has affected the way we shop, and top publishers’ strategies to maximize the revenue.
Table of Contents:
- Thanksgiving 2021 Consumer Behavior and Retailer Behavior Trends
- 4 Thanksgiving Strategies To Learn From Top Publishers
- 5 Thanksgiving Opportunities To Boost Your Revenue
- What’s Next?
Thanksgiving 2021 Consumer Behavior and Retailer Behavior Trends
- Before Covid-19 hit the world, consumers had more traditional Thanksgiving celebrations with family and friends. In Numerator’s Holiday Season 2021 survey, consumers mentioned getting together with family members, but it seems that travel to be with the family has taken a back seat to spend time with immediate family on the day.
- More than 7 out of 10 people still plan to gather with friends and family to celebrate, which is slightly less than in previous years.
- This year, more than half of consumers will spend over $75 on their Thanksgiving celebrations. Nearly a third will spend $100. During Thanksgiving 2021, two-thirds of consumers are planning to keep spending the same. Meanwhile, one-fifth are planning to raise their spending.