It’s no surprise that Black Friday offers a huge spike in internet traffic. Thus, ad revenue for publishers. The busiest shopping days of the year start from Black Friday and continue until the next weekend. Despite the outbreak of Covid-19 in 2020, consumers spent nearly $6.3 million on Black Friday or $27.50 per person.
But Black Friday 2021 is expected to be different from previous records. Covid-19 has brought a shift in consumers’ behavior towards online media. With new consumers shopping online and advertisers trying hard to make up for revenue loss, publishers need to be more strategic to capitalize on the Black Friday opportunities.
In this article, we’ve talked about various Black Friday revenue opportunities for publishers and how top brands are taking advantage of different monetization models to reach their potential revenue.
Table of Contents
- 4 Black Friday Strategies from Top Publishers
- What’s Next?