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Black Friday 2021: 4 Opportunities To Drive More Ad Revenue

Black Friday Strategies 2021
Despite the outbreak of Covid-19 in 2020, consumers spent nearly $6.3 million on Black Friday or $27.50 per person. Are you ready to capitalize on the seasonal ad spend?

It’s no surprise that Black Friday offers a huge spike in internet traffic. Thus, ad revenue for publishers. The busiest shopping days of the year start from Black Friday and continue until the next weekend. Despite the outbreak of Covid-19 in 2020, consumers spent nearly $6.3 million on Black Friday or $27.50 per person.

Holiday Season sales

But Black Friday 2021 is expected to be different from previous records. Covid-19 has brought a shift in consumers’ behavior towards online media. With new consumers shopping online and advertisers trying hard to make up for revenue loss, publishers need to be more strategic to capitalize on the Black Friday opportunities.

In this article, we’ve talked about various Black Friday revenue opportunities for publishers and how top brands are taking advantage of different monetization models to reach their potential revenue.

Table of Contents

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Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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