What is programmatic direct?

Programmatic direct is a type of ad buying and selling process that allows publishers to sell ad space directly to advertisers through automated systems without needing an intermediary.

What’s the difference between programmatic direct vs. RTB?

Programmatic direct is a method of buying and selling digital advertising inventory directly between publishers and advertisers. At the same time, RTB involves an auction-based system where ad inventory is sold to the highest bidder in real-time.

What’s the difference between programmatic direct vs. programmatic guaranteed?

Programmatic direct is a method of buying and selling digital advertising inventory directly between publishers and advertisers through automated means without an auction. Programmatic guaranteed, on the other hand, is a type of programmatic direct that guarantees ad impressions to the buyer, often with fixed pricing and delivery guarantees.