This Privacy Policy covers the information that we may collect or receive across the Internet and other digital formats:
Headerbidding is a content hub run by Automatad. It is a knowledge source for readers seeking information about digital advertising, programmatic, and publishing insights. It also serves as a marketing tool by generating leads for Automatad’s full-stack programmatic monetization solutions for publishers.
The website privacy policy explains how information about you is collected, used, and shared by Automatad Inc. when you visit our properties. Our “properties” includes our company website – automatad.com and headerbidding.co (blog). Go to the platform policy for information on how our platform collects, shares, and uses your data.
We may change this website’s Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy. We encourage you to check back regularly to stay informed about our information practices and the choices available to you.
We collect and store the information you provide directly to us to enquire about our solutions, sign up for our newsletter, use the revenue calculator on the blog, and any other general queries related to our products. If you reach us through our contact form, we will typically collect your name, email address, website link, website traffic, and comments (optional).
When you use our properties, we collect information about your browser type, device type, IP address, user agent string, operating system, mobile carrier, and identifiers assigned to your browser or device. We also collect information about your visit to our website, such as access times and the pages viewed.
We use various technologies to collect information, including cookies, web beacons, web storage, and unique device identifiers. Cookies are small data files stored on your hard drive or in device memory that help us to tailor recommendations and promoted content to your preferences over time.
We may use your browsing history to show you interesting ads. We may also collect information using web beacons (also known as “tracking pixels”). Web beacons are electronic images that may be used on our property or in emails, and perform functions, including delivering cookies, counting visits, and understanding usage. For more information, refer to “Your Choices” below.
We may obtain information from other sources and combine that with information we collect through our properties. For instance, we may collect information about you from third parties, including other advertising companies and publicly available sources.
We use the collected information to provide a better experience while accessing our properties. We also use the information to improve our services and respond to your queries and feedback.
Besides, we may also use the information about you to perform any other purposes requested by you or prefaced by us while collecting the information.
We avoid any unnecessary information sharing with any third parties and maintain strict data security practices to safeguard your information with us. We may share our information:
Third-party entities may use the information we collect to analyze and track data, determine the popularity of certain content, and deliver advertising and content targeted to your interests on our properties and other websites.
For more information about interest-based ads or to opt out of having your web browsing information used for interest-based advertising purposes by companies that participate in the Digital Advertising Alliance, please visit www.aboutads.info/choices.
We employ and follow strict rules and maintain industry regulations to keep your information safe and to prevent it from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction.
Updating Your Information — You may update, correct, or delete information about you anytime by emailing us at [email protected].
Note: We may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of your information for a certain period.
Cookies — Most web browsers will accept cookies by default. You can set your browser to remove or reject cookies if you prefer. Note that if you choose to remove or reject cookies, the functionality of our properties might be affected.
Consent — When you access or use our properties, you can agree or disagree to share information about yourself with other third parties we use and us. If you disagree, we will not process or share information about you in any way.
Contact Us — If you have any questions about this Website’s Privacy Policy, please contact us at: [email protected].
This Platform Privacy Policy explains how Automatad Inc (“Automatad”) collects, uses, and discloses information about you when you visit websites that integrate Automatad’s technology. Automatad operates a platform that serves and personalizes the advertisements on its partner websites (the “Solutions”). This Platform Privacy Policy refers to partner websites integrating our Solutions as the “Partner Sites.” For details about how we collect information from visitors to our properties, refer to our Website Privacy Policy.
We may change this Platform Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy. We encourage you to check back regularly to stay informed about our information practices and the choices available to you.
To help our Partner Sites provide better advertisements relevant to your interests, we collect certain information when you access our Partner Sites. This information includes
Browser and Device Information
When you access Partner Sites, we collect information about your browser type, device type, IP address, user agent string, operating system, mobile carrier, and identifiers assigned to your browser or device.
Usage Data
We collect information such as the websites you visited immediately before or after our Partner Sites, accessed pages, and time spent on the pages accessed.
Click Data — When you visit Partner Sites, we collect information about the advertisements that you click on.
Information from Third Parties — We may also obtain information about you from third parties, such as analytics, measurements, and actionable data to improve our Solutions.
We use various technologies to collect information, including cookies, web beacons, web storage, and unique device identifiers. Cookies are small data files stored on your hard drive or in device memory that help us to tailor recommendations and promoted content to your preferences over time. For instance, we may use your browsing history to show you ads that we think will interest you. We may also collect information using web beacons (also known as “tracking pixels”).
Web beacons are electronic images that may be used on our properties or in our emails, and help perform a set of functions, including delivering cookies, counting visits, and understanding usage. For more information about cookies and how to disable them, refer to “Your Choices” below.
We use the collected information to provide a better ad experience while accessing our Partner Sites. We also use the information to improve your advertising experience of you with other third-party advertising companies. For more, refer to the “Sharing of Information section” below.
All the information we collect about you while accessing our Partner Sites, including IP address, browser history, and device identifiers, are neither saved nor cached by our Platform. However, we may use de-identified or aggregated information that cannot be used to identify you to provide analytics and performance metrics to our Partner Sites.
We avoid any unnecessary information sharing with any third parties and maintain strict data security practices to safeguard your information with us. We may share our information.
In response to a request for information if we believe disclosure is per, or required by, any applicable law, regulation, or legal process.
Between and among Automatad and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership, and with your consent or at your direction.
Our Partner Sites may share information about you with other publishers or advertisers that partner with them. Those decisions are guided by their own privacy policies.
Opting out of Personalized Ads — You may opt out of receiving personalized ads from Automatad by clicking the “Opt Out” button below this section. When you opt-out, we will set a cookie on your browser that tells our platform not to personalize advertisements to you on that browser. Please note that even after you opt out of receiving personalized advertisements, you may still see advertisements delivered to you contextually or based on your history.
You must opt out of each device and browser if you use multiple devices and browsers. If you clear your cookies or use a new device or browser, you must opt out of every device and browser independently.
Consent — When you access or use our Partner Sites, you can agree or disagree to share information about yourself with our Platform and other advertising companies. If you disagree, our Platform will not process or share information about you in any way.
Contact Us — If you have any questions about this Website’s Privacy Policy, please contact us at: [email protected].
