There is no specific fix for this problem, but you can do trial and error to find out what works the best for you.
Video Ads – If you are not using video ads then start using them, they yield higher revenue than display ads.
Open up your ad slots to multiple standard ad sizes so that you can deliver more ads.
Try removing floor price if there are too many unfilled impressions.
Implement viewable ad refresh to increase revenue per session.
Enable prebid native ads so that you are not missing the demand for native ads.
If you have video content on YouTube then try to monetize the same content with a different partner on your website. Use in-stream video ads, and video header bidding and observe if there is a difference.
At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.
Automatad, Inc. is a digital media products Co, that provides a suite of programmatic monetization solutions that drives efficiency and superior monetization at scale. Using our platform digital publishers can create, monetize and optimize for the best ad experience.