- Video Ads – If you are not using video ads then start using them, they yield higher revenue than display ads.
- Open up your ad slots to multiple standard ad sizes so that you can deliver more ads.
- Try removing floor price if there are too many unfilled impressions.
- Implement viewable ad refresh to increase revenue per session.
- Enable prebid native ads so that you are not missing the demand for native ads.
- If you have video content on YouTube then try to monetize the same content with a different partner on your website. Use in-stream video ads, and video header bidding and observe if there is a difference.
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