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Can You Save Targeting Rules in Google Ad Manager?

Yes, you can. It is done via targeting presets in Ad Manager. As the name suggests, targeting presets are the combination of targeting rules that can be created and saved for later uses. Targeting presets can help your team save […]

Yes, you can. It is done via targeting presets in Ad Manager. As the name suggests, targeting presets are the combination of targeting rules that can be created and saved for later uses. Targeting presets can help your team save a lot of time and focus on optimizing activities rather than manually selecting the targeting criteria for a line item again and again. 

If you know, you would use a particular targeting set again in the future, then you can simply save it as a preset (template). Next time, you can just apply it with a click of a button. You can share the preset with other users in the network, thereby helping the whole team.

 You can use them in line items, proposal line items, and video ad rules.

So, here’s how to create a targeting preset: 

  • Sign in to Google Ad Manager.
  • Navigate to InventoryTargeting presets.
  • Click New targeting preset.
  • Enter a name.
  • Select desired targeting.
  • Click Save.
Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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