Advertiser wishes to take over the complete web page of your site and display the same or different adverts on the ad slots? Worry not as Google Ad Manager offers a “Roadblock” feature that allows publishers to restrict other advertisers to display their ads and saves the ad slots of a page for a specific advertiser.
Steps to do in Google Ad Manager
- Go to the home page. And click Admin > Global settings > Features.
- Click the toggle Guaranteed roadblocks (GPT SRA only) to enable the Roadblock feature.
If you want to serve non-guaranteed roadblocks, you can set them within line items.
At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.
