Google Ad Exchange Historical is one of the most versatile reports available in the Ad Manager as it can be used to understand hundreds of factors. For this case where a publisher wants to understand how the private auction deals are performing, follow the below steps:
- Go to the Google Ad Manager home page, and select Reporting > Report > New report.
- Now, give a meaningful name to the report and select type as Ad Exchange Historical report.
- In the Dimensions section, select Transaction types and then Private auction. Now, select the metrics that you wish to view in the report.
- And save the settings and schedule the report.