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How to Run a Report on a Private Auction Deal in Google Ad Manager?


Google Ad Exchange Historical is one of the most versatile reports available in the Ad Manager as it can be used to understand hundreds of factors. For this case where a publisher wants to understand how the private auction deals are performing, follow the below steps:

  1. Go to the Google Ad Manager home page, and select Reporting > Report > New report.
  2. Now, give a meaningful name to the report and select type as Ad Exchange Historical report.
  3. In the Dimensions section, select Transaction types and then Private auction. Now, select the metrics that you wish to view in the report.
  4. And save the settings and schedule the report.
Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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