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How to Run Sticky Ads on Google Ad Manager?


Sticky ads are used to increase ad viewability and performance. Both mid-market publishers and premium publishers are running sticky ad units for a while now. If you would like to run sticky ads on Google Ad Manager, then you need to create a new publisher declaration. Here are the steps:

  • Click Inventory > Ad Exchange rules > Publisher declarations.
  • Click the Display inventory type.
  • Click New display publisher declaration.
  • Decide which inventory to include or exclude in your targeting.
  • Under Sticky ads, select a checkbox to indicate that the selected inventory serves either vertical or horizontal sticky ads

Source: Google.

Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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