Arguably, Google Ad Manager reporting is one of the best in the industry. GAM reports can help you evaluate the performance of direct campaigns, demand partners, and more. Besides, you can derive actionable insights to drive your ad revenue up.
Now, to pull reports, you have to use the Query tool.
- Go to Reports > Queries > New query,
- Select the type of report you want (Historical, Ad Exchange historical, Future sell-through),
- Set time range,
- Apply filter and select dimensions and metrics (Eg: Total clicks, total impressions, CTA, Ad Exchange impressions, etc.),
- At least, set a schedule and run the report.
Need more information on reports, then here’s the Google Ad Manager reporting guide.