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Prebid: Bids Are Coming Back, But Ads Aren’t Rendering

If your bids from Prebid are coming back but ads aren’t showing up on the page, then let us help you troubleshoot the issue and get you back on track.

a. Take a look at your price granularity and bid prices. If the bid prices are lower than the price granularity, bids will be reduced to $o and your ad server may choose not to serve them. Let’s say you’ve set a price granularity of $0.50, but receive a bid price of $0.40, your ad server will see $0.00. Adjust granularity based on the bid prices and see the results.

b.Floor prices. Yet another factor that determines whether an ad can be served or not is your price floors. Whether you are using target CPM in Google Ad Manager or manually updating CPMs, ensure you are capturing bids.

c. Line item targeting, partner restrictions, and unified pricing rules can also cause the partners not to serve ads. Review and adjust to solve the issue.

Ad Ops Quick Fix

Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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