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How Many Demand Partners Should I Have in the Client-side Header Bidding Wrapper?


It depends. We know you’ve heard this answer before, but the number varies based on your site load speed, user experience, revenue per page, and other site-specific factors.

That said, ideally, you should aim to bring at least 5 demand partners to ensure competition and improved eCPM rates. As page content isn’t affected by the number of bidders, you can deliver a better user experience with 5+ demand partners.

Source: Prebid.org

We advise you to test, analyze, and then decide. In most cases, 7 to 8 is what we see publishers using in their client-side wrappers.

Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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