The Coalition for Better Ads has conducted an extensive study involving 66,000 consumers to determine the least preferred ad experiences for both desktop and mobile. If you want to deliver a better user experience, you should avoid:
On Desktop:
- Pop-up ads.
- Auto-playing video ads with sound.
- Prestitial ads with countdown.
- Large sticky ads.
On Mobile:
- Pop-up ads.
- Auto-playing video ads with sound.
- Prestitial ads.
- Full-screen scrollover ad.
- Prestitial ads with countdown.
- Ad density higher than 30%.
- Flashing animated ads.
- Large sticky ads.
Google Chrome is planning to block the aforementioned ad formats by default, so it’s time for you to remove them from your ad strategy.