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How to Check the Performance of a Header Bidding Partner in GAM?

By using key-value pairs, a publisher like you can check the performance of a header bidding partner in google ad manager. Let’s see how to do it.

Google Ad Manager provides granular metrics either via log-level reports or key-value reports. Since log-level data isn’t accessible to a publisher with a free version and comes with raw and unaggregated data, many publishers use key-value pairs to view granular metrics. 

Key-value reporting can help you analyze the performance of SSPs as well. All you need to do is to pass the hb_bidder as key and values as required e.g. IX (Index Exchange), OX (OpenX), and so on. 

Then, you can pull the reports for that specific key value. 

  • Go to Google Ad Manager home page, and select Reporting > New report.
  • Fill in the additional details and type of report.
  • Have the specific key-value as a filter. 
  • Now, scroll down to Dimensions and select important ones. 
  • In the Metrics section, select the desired metrics such as ad impressions, eCPMs, ad revenue, and so on, and most importantly ad server targeted impressions. 
  • At last, run the report.

Ad Ops Quick Fix

Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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