After signing up on Google Ad Manager and procuring access to AdX, you can link Ad Exchange to Google Ad Manager and serve ads on your remnant inventories through it. Follow the below steps to link an Ad Exchange account to Google’s ad server.
- Go to the Google Ad Manager and Sign in.
- Then click on Admin > Linked accounts. Here, click Ad Exchange > New Ad Exchange link.
- Enter the Publisher ID associated with your Ad Exchange account.
- Then, enter a Display Name which you’ll use to create an Ad Exchange line item. Also, add the email address that was used to sign to Ad Exchange.
- Now, you need to fill some additional details related to account verification i.e. ZIP code or last 5 digits of your phone number associated with your Ad Exchange account.
- At last, Save.
The next step is to serve ads from Ad Exchange and here’s how to do it.
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