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How to Pick the Right Header Bidding Partner?

For a publisher who hasn’t partnered with a header bidding company yet, it is difficult to know who is the best fit for the business and in what terms. The programmatic advertising industry has many header bidding companies claiming to […]

For a publisher who hasn’t partnered with a header bidding company yet, it is difficult to know who is the best fit for the business and in what terms. The programmatic advertising industry has many header bidding companies claiming to be the best. But, how to select the right partner before onboarding?

To answer the question, we’ve compiled a list of factors and specific questions to ask your partner before signing any trial/contract.

  • Pricing And Payment Structure.
  • Demand Partners and Prebid Wrapper.
  • Technical Support And Services.
  • Ad Inventory Protection And Brand Safety.
  • Reporting And Analytics.
  • User-friendly Product And Workflow.

Continue reading here

Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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