Guides and Ebooks for Publishers

In this e-guide, you’ll learn how Gen Z readers play a vital role in your revenue (Ad and Subscription) and what all needs to be done to get started with Gen Z Marketing. In addition, we’ll explain the steps you can take to make sure you’re ready to reach and retain Gen Z readers.

Despite the differences in field, geographies, product, or service, there is one common desire for all the businesses out there in the market – ‘Customers’. Be it an Online Shopping Site, a Bookseller, Automotive manufacturer, Microsoft, or Google, everyone needs customers.

In Online Advertising and Publishing landscape, we call our ‘customers’ as ‘Readers’. They’re the one who’s powering all of our businesses and let us thrive in this super-competitive market. Although, there are many ways to monetize your content, as Jim Norton, the former chief business officer at Condé Nast says “No single stream of alternative revenue will equal the revenue generated by advertising”.

As a Publisher, your focus should be on attracting readers and engaging with them. If there are no readers, there are no advertisers, which in turn, means you may take a deep cut on your revenue.

When you take a high-level view from the buy-side, your purpose is lucid. It might be to drive awareness or gain subscribers or improve conversions. At the end of the day, you try to buy a better inventory (programmatically) which can deliver acceptable viewability metrics as suggested by the MRC.