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Google Disable You on Ad Exchange for Invalid Activity. What’s Next?

Though It’s hard to predict the exact reason for getting your Google AdX account disabled, you can still figure out the possible reasons and appeal for re-activation. Let’s see how to do it.

First things first. Google isn’t going to specifically say why:

“To protect our proprietary detection system, we’re unable to provide our publishers with specific information about the violation, including specific web pages, users, or third-party services that might have been involved.”

Google Support.

But Google listed the reasons that could lead to your account getting banned. As a publisher, your first step is to figure out why it got banned in the first place. 

– Segment your traffic sources and analyze how the users from each source performed over the last 60 days. Especially, if you have paid traffic acquisition sources, then you need to scrutinize the data and see if something invalid shows up. 

– Ad performance data. The next thing is to analyze the performance of ad units/orders/demand partners and find anomalies (if there is anything). 

– Check whether you have implemented any pop-ups or pop-unders or the ads are obscured under the content/navigation. 

Once you figure out why it’s time to fix it. Your account might be disabled for more than one reason, so it’s better to be thorough. If you are certain that there are no holes left, then appeal using this form.

Please note that Google wouldn’t allow you to appeal again. 

Ad Ops Quick Fix

Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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