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What is AdX Health Score?

Yeah, Google gives a health score to every Ad Exchange including yours. Let’s learn what it is and how to improve your health score.

Before getting into the definition, we need to be clear that Google AdX health score isn’t widely used and there’s no official documentation from Google on it either.

Google AdX health score is meant to give a representation of how healthy your Ad Exchange account is. Whether you are a channel partner or a publisher, you can get the health score from Google. The best bet is to check with your account manager.

The score depends on several factors including but not limited to,  

  • Inventory quality,
  • Increase in available inventory (ad impressions exposed to Google Ad Exchange), 
  • Fill rate and its growth,
  • Consistency in eCPM growth, 
  • Policy violations history,
  • Reach in Private Marketplace,
  • Quality of publishers, 
  • Quality and volume of direct deals. 

While we just listed the important sell-side metrics, Google may also consider the buy-side metrics. Your job is to optimize them and ensure you aren’t violating Google’s policies. To put it simply, the better you look in the eyes of Google, the higher your score will be. 

Ad Ops Quick Fix

Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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