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Why Google Ad Manager Charges You?


Publishers who aren’t familiar with Google Ad Manager 360 and GAM free version limit might find it surprising that they are getting charges. Let us help you to understand the reasons and how to make the most out of the free version. 

For the publishers who have access to the free version of Google Ad Manager, the ad server permits 90 million to 200 million display ad impressions per month based on the country. In the context of video ads, the threshold value is 80,000. 

When you exceed any threshold, you’ll be asked to update the billing so that Google can charge you for extra usage. Else, it will pause the delivery of line items to get back the total impression within the limit.

You can pull out different reports as described here to know where you stand now.

How to Set-up Billing in Google Ad Manager?

  • Log into your GAM account > Billing > Sign up.
  • Enter your Billing information. Select the account type – Business or Individual. Enter the business name, your billing address, and information for the primary contact.
  • Select the Method of payment – Bank account, Credit or Debit card. Enter the other details. And click Continue.
  • Select a language for communication. Review the Welcome page, terms and conditions, and click Continue. At last, click Done. 
Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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