Perform the following steps to create an out-stream video ad unit and start showing video ads in it:
- Login to your GAM account.
- Go to Inventory > Ad Units > New Ad Unit and select the hierarchy of the ad unit.
- Enter the appropriate code, name, and description so that you can easily recognize the ad unit later.
- While selecting the sizes, choose the ones that support video ads. You will find the supported sizes in the “Video (VAST) sizes” drop-down menu
- Set the ‘Target Window’ and ‘Label Frequency Caps’ as per your preferences.
- Save the ad unit.
- Create the line item for the ad unit. Select the VAST video sizes here as well.
- Select the ad unit you created
- Define other targeting criteria if there are any.
- Go to the ‘Creative’ tab and define the creatives.
- Upload the creatives if it’s a direct deal, otherwise select a third-party tag.
- Generate the tag and add it to your site.
Learn more about setting up video ads on Google Ad Manager here.
At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.
