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How to Prevent Competitive Ads from Displaying Together on the Page?

Showing competitive ads on a single page is not good for your business. So, here’s how you can prevent them showing on the same page together.

Are you dealing with similar types of brands/advertisers and want to stop showing ads together on the page? Then, here’s the solution for your case – Competitive exclusion. The feature in Google Ad Manager prevents the ads from similar types of brands to get displayed at the same time. To do that, follow the steps below:

  • Go to Google Ad Manager home page, and select Admin > Inventory > Labels.
  • Click on New label, and enter a name for it. Add a description for it to make it easier to understand later. Select the label type as “Competitive exclusion” and save the settings.

enable competitive exclusion in google ad manager

  • Now, go to the Companies, Orders, or Line items as per your requirements. If you want to prevent the ad serving from two companies, then go for Companies or Line items or Orders. To prevent two companies, go to Admin > Companies and select the companies.

When you select the Company, you need to apply the label Competitive exclusion that comes under Additional settings. At last, save the changes.

Ad Ops Quick Fix

Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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