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Block Interest-based and Retargeting Ads from Non-Google Demand.


You can protect your inventory from providing user data for interest-based ads and retargeting. The protection will be only from non-Google demand sources. Follow these steps:

  • Login to your GAM account.
  • Go to Protections
  • Click New Protections > Ad Content
  • Give a name to the New Protection
  • Go to inventory type select the medium where you want to control the ads, for example, Mobile App
  • By default, all the inventory will be protected. If you want to protect a specific inventory then select the ‘Only Protect Specified Inventory’ option and add the targeting criteria.
  • Go to ‘Blocks’ and find ‘Cookies and data uses (non-Google demand)’, click ‘Add’ next to it.
  • Select the cookies or the data use whose ads you want to exclude.
  • Click Update.
Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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