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How Publishers Can Become COPPA Compliant?


According to COPPA, you can only run contextually-targeted ads to the children. In order to server non-personalized ads, you have to send child-directed ad requests to your ad server (Google Ad Manager).

How to Send Child-directed ad requests?

1. Search Console:

If you are a publisher with a section of content or specific domains directed to the child, then you can tag the respective sections/subdomains using Search Console.

2. GPT Tag:

But for most of the sites, there’ll be only a couple of pages (if at all) with child-directed content and tagging an entire section or sub-directory (via Console) won’t be necessary. In this case, you can send child-directed ad requests via GPT tag from the pages where you wouldn’t want to run interest-based ads. 

The rest of the pages can serve personalized ads as usual. You have to flag the ad request with child-directed status with the following API call: 

googletag.pubads().setTagForChildDirectedTreatment(int options);

Learn more about how to become COPPA compliant here.

Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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