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Weekly Roundup: Adtech Trends for Publishers, Facebook and Google Sued by Publishers, And More

Google and Facebook have been sued by a group of 30 companies that own more than 200 local newspapers in a consolidated antitrust lawsuit.

Summary

  • Revenues from digital audio subscriptions are about to reach a record high in the U.S. as growing advertising shares cause an inflection in the digital audio market.
  • The ad industry marks a record growth in 2022, as the global ad industry is expected to reach the $1 trillion mark by 2025.
  • Axios reinvests its profits to accelerate internal growth and build the brand. 
  • New York Times launches a new audio app aimed to create direct relationships with its users and to reinvent how audio apps utilize discovery tools. 
  • Industry Dive utilizes email, accurate strategic execution, leveraging of a niche market, and ads to set itself up for an expected $100 million revenue generation in 2022.
  • Google and Facebook get sued by close to 200 local newspaper publishers in an antitrust lawsuit.
  • Cookie compliance is still a major hurdle despite three years of GDPR as many top publishers still remain non-compliant.
  • Electronic Frontier Foundation states Google’s Manifest V3 guidelines require a better approach as they limit legitimate extensions and do not solve privacy-related issues efficiently.
Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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