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Weekly Roundup: Holiday Trends For Publishers, The Risk With Universal IDs, And More

“If companies cannot indiscriminately collect data, advertising networks could not build microtargeting profiles. Without the monetization aspect of microtargeting, the incentive to indiscriminately collect data falls away."

Summary

  • This holiday season, almost one in every three consumers is willing to spend more than the last year. It’ll encourage the media buyers to spend more too.
  • Travel is this year’s one of the most-wished holiday treats. Travel publishers can expect more traffic along with increased revenue.
  • Technical issues are possible with universal IDs. When there’s a glitch, your ID solution can stop passing consent signals. Operating without consent info can cause revenue loss as well as privacy violations.
  • As the universal ID tech is in its infancy, minor changes to your site’s code can cause errors. You’ll need maintenance work to keep it up and running.
  • Politico has reduced its campaign turnaround time from months to weeks by adopting templates for branded content. This strategy will help the publisher in closing more deals.
  • The Atlantic wants to grow its newsletter subscribers by hiring writers who are already running their newsletters.
  • The FTC Commissioner Rebecca Kelly Slaughter expresses her views towards current targeting and data collection practices.
Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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