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Ad Ops Quick Fix

 

Getting answers to your ad ops questions has never been easier!

We are midway this peak season and we know how important Q4 is to the publishers across the globe. The whole adtech ecosystem plans around this and ensures all the systems and teams are all geared up for this time of the year. 

Despite having done all the checks and tests we still face technical glitches that could result in a loss in revenue. In such instances finding a solution can be a tedious task and we’ve noticed most of the publishers rush to various forums for a quick solution and in the process only to be presented with a barrage of solutions from various perspectives. And then they spend another few hours reading through all the comments. 

Well, no more. We’ve curated all the relevant queries from all the relevant forums and provided you the most relevant answer. No fluff, no scouring through gazillion comments. Straight to the point answers to your queries. 

Let us know about your query and our adops experts will get back to you ASAP! yup ASAP!

How to Refresh Ads Only When it is In-view?

By deciding to refresh ad only when it is in-view, you’ve taken the right step. Reloading ads without considering ad viewability can affect your CPM rates and domain viewability substantially. In general, there are two ways to do it. a. Use a header bidding wrapper tech from a third-party that will let you refresh ads based on viewability. For instance, our product “Active Exposure Time” track ad viewability and user activity on the page to refresh ads optimally. b. Use ImpressionViewableEvent to refresh ads. This event is fired when an impression becomes viewable, according to the Active View criteria. You can use …

How to Serve In-banner Video Ads in the Standard Banner Ad Slots Using Google Ad Manager?

The setup process is quite similar to that of display ads. You’ll have to create video ad units, line items, and add creatives to the line items. Here’s the complete step-by-step guide. While uploading creatives for In-banner video ads, you need to make sure the creatives are HTML5 creatives or video native formats. You can either use Google Web designer (GWD) to design a standard HTML5 video creative or use Google native ad templates to create native ads …

How Many Demand Partners Should I Have in the Client-side Header Bidding Wrapper?

It depends. We know you’ve heard this answer before, but the number varies based on your site load speed, user experience, revenue per page, and other site-specific factors. That said, ideally, you should aim to bring at least 5 demand partners to ensure competition and improved eCPM rates. As page content isn’t affected by the number of bidders, you can deliver a better user experience with 5+ demand partners. We advise you to test, analyze, and then decide. In most cases, 7 to 8 is what we see publishers using in their client-side wrappers …

Prebid: Bids Are Coming Back, But Ads Aren’t Rendering

a. Take a look at your price granularity and bid prices. If the bid prices are lower than the price granularity, bids will be reduced to $o and your ad server may choose not to serve them. Let’s say you’ve set a price granularity of $0.50, but receive a bid price of $0.40, your ad server will see $0.00. Adjust granularity based on the bid prices and see the results. b.Floor prices. Yet another factor that determines whether an ad can be served or not is your price floors. Whether you are using target CPM in Google Ad Manager or …

How to Run Sticky Ads on Google Ad Manager?

Sticky ads are used to increase ad viewability and performance. Both mid-market publishers and premium publishers are running sticky ad units for a while now. If you would like to run sticky ads on Google Ad Manager, then you need to create a new publisher declaration. Here are the steps: Click Inventory > Ad Exchange rules > Publisher declarations. Click the Display inventory type. Click New display publisher declaration. Decide which inventory to include or exclude in your targeting. Under Sticky ads, select a checkbox to indicate that the selected inventory serves either vertical or horizontal sticky ads Source: Google …

How to Link Google AdSense With Google Ad Manager?

Here’s how to integrate Google AdSense with Google Ad Manager: Sign in to Google Ad Manager. Click Admin > Linked accounts. And, then click AdSense > Link an AdSense account. Then, write the Publisher ID associated with your AdSense account in the Web property code. Enter a Display name which you’ll select while creating an AdSense line item. Enter the Contact email address which you used to sign-in to the AdSense account. Then, enter the details to validate your account i.e. ZIP/Postal code and the last 5 digits of your Phone number. Click Save. If you need more help, we’ve talked about Google Ad Manager and Google AdSense integration extensively in our blog …

How to Add Native Ads to My Site?

On a higher level, you need to: a. Create Native Styles (native ad templates) in Google Ad Manager. b.  Create Native Ad Units (steps are quite similar to that of regular banners, but under sizes, you need to add “Fluid or Fixed” for native ads units). c. Create Line Items and Add Creatives (based on the campaign – guaranteed or non-guaranteed). If you need complete step-by-step help, refer our Google Ad Manager native Ads guide …

How can I Open an Ad Manager 360 (GAM Premium) Account?

Google Ad Manager 360 requires you to have more than 90 million impressions per month. If you don’t have more than 90M impressions, you have to get in touch with ‘GAM 360 resellers’. If you’ve passed the 90M mark, Google Account Manager will switch you to the premium version …

Why Line Items Are Not Delivering?

A line item in Google Ad Manager can go undelivered because of several reasons and you need to troubleshoot line item delivery to get to the issue. According to Google, here are the most common causes: Dynamic Allocation:  As you know, Google can use dynamic allocation to let any line item to deliver as long as it pays the highest and the guaranteed campaign delivery is in pace. So, your Ad Exchange/AdSense line item can sometimes lose to Ad Manager line items that result in non-deliver of AdX line items. And, you can imagine exactly the opposite situation where Ad …

How to Generate Asynchronous/Synchronous Ad Requests in Google Ad Manager?

Google Ad Manager only supports asynchronous rendering. So, you don’t have to do anything to enable it. However, you have an option to switch b/w SRA (Single request architecture) mode and multi-request mode. In SRA, all the ad requests for the page view are sent at one go from the header, whereas in multi-request mode, each ad request is sent separately to Google Ad Manager. If you’re running roadblocks, it is advisable to use SRA mode …

How to Enable/Exclude Bidders Based on the Screen-size?

If you’re working with a demand partner who’s only specialized in mobile, then there’s no point in sending them ad request (via header bidding) for page views from Desktop. You can skip the partner and save a few milliseconds. After all, the partner wouldn’t likely to win the impression, even if it bids. How? You can use SizeConfig function to create labels based on the screen size. Refer the screenshot from prebid below. Then, you can use the labels to exclude or include the bidders in the conditional ad unit logic. For instance, the following code only calls the mobile …

How to Integrate JW Player With DFP?

If you are using Google Ad Manager for mediation, the JW player wouldn’t conduct the auction. All the bids are sent to GAM and Google chooses the winning line item to serve the ad. That being said, you need to configure ad server to integrate JW player for video bidding. Here’s how to do it: a. Create a video line item and create and update the key-values (from JW Player) in the targeting section. PARTNER KEY DESCRIPTION EMX vpb_emx_bid Value of the bid or nearest bucket increment Pubmatic vpb_pubmatic_bid Value of the bid or nearest bucket increment SpotX spotx_ad_key Value …

How to Build Responsive Ads in Google Ad Manager?

Before making Google Ad Manager units responsive, you need to understand size mapping. To put simply, Size mapping maps the size of the browser (viewport) with the ads to be rendered to the user. We can size map via two predefined functions: a) .sizeMapping b) .defineSizeMapping Here’s the overview: 1. Create Size Mapping on the header code. 2. Associate ad slots with size mapping. 3. Create size mapping variable for each ad unit and attach it to ad slots. Need more detailed instruction, head to Google Ad Manager documentation here …

How to Run Reports on Google Ad Manager?

Arguably, Google Ad Manager reporting is one of the best in the industry. GAM reports can help you evaluate the performance of direct campaigns, demand partners, and more. Besides, you can derive actionable insights to drive your ad revenue up. Now, to pull reports, you have to use the Query tool. Go to Reports > Queries > New query, Select the type of report you want (Historical, Ad Exchange historical, Future sell-through), Set time range, Apply filter and select dimensions and metrics (Eg: Total clicks, total impressions, CTA, Ad Exchange impressions, etc.), At least, set a schedule and run the report …

What is Google Double Click or Two-click Penalty?

If your users are accidentally clicking on the ads often, then Google might enable “double click” on ads that requires your users to click twice (first click on the ad and the second click is on the interstitial with “visit site”) to get to the advertiser’s landing page. Only when users click twice, clicks will be considered. In other words, if you are getting paid based on clicks (CPC), then users need to perform two clicks for you to get paid. As you could see, you’re losing revenue if your user decides to not click the second time. This isn’t …

Why Google Publisher Console Isn’t Recognizing Display Ad Slots?

Enabling the “Serve into SafeFrame” feature in the Ad Manager while defining line item settings may be the possible reason.  To resolve this, go to the line item settings and simply untick the “Serve into SafeFrame” feature in the Ad Manager. Or, create a native style for the line item using HTML & CSS Editor in DFP and set the size of ad unit and line items as “Fluid” …

How to Get Started with Google Ad Manager Video Ads?

With Google Ad Manager, you can run all types of video ads – linear, non-linear, and companion ad. Here’s the overview to help you get started with video ads. a. Create a Video Ad Unit b. Generate Video Ad Tags c. Create a Video line item. If you’re running in-stream video ads, then you need to connect your video content to GAM and set ad rules. d. Add creative sets to video line items. Need a detailed step-by-step guide, here’s our Google Ad Manager video ads guide …

How to Target Specific Pages Using Key-value Pairs?

You can target specific pages using Google Ad Manager’s key-value targeting. Key-values helps you to target specific pages or ads slots in the pages (ATF, BTF, etc.), URLs, or ad inventories. Typically, you have to create key-values and use it in the line item targeting and ad tag. On a higher level, this is how key-value targeting works: 1. Define keys and values in Ad Manager. 2. Add key-value targeting to your Ad Manager line items. 3. Add key-values into your Ad Manager ad requests. You can do so by editing the ad tags included on the page. For adding key …

How to do Contextual Targeting in Google Ad Manager?

Yes, you can do contextual targeting via key values in Google Ad Manager. The steps are straightforward. a. You have to create new key and value pairs that depicts the context of the pages. b. Set targeting for line items with the same key-values or create line items targeting those key-values. b. Add the key-values to GAM ad requests to let Ad Manager know what the page is about (context of the page). So, whenever GAM detects the pages with your new key and value pairs, specific line items will be triggered for competition/delivery. Example: Let’s assume you are running …

What Are the Ad Formats to Avoid?

The Coalition for Better Ads has conducted an extensive study involving 66,000 consumers to determine the least preferred ad experiences for both desktop and mobile. If you want to deliver a better user experience, you should avoid: On Desktop:  Pop-up ads. Auto-playing video ads with sound. Prestitial ads with countdown. Large sticky ads. On Mobile: Pop-up ads. Auto-playing video ads with sound. Prestitial ads. Full-screen scrollover ad. Prestitial ads with countdown. Ad density higher than 30%. Flashing animated ads. Large sticky ads. Google Chrome is planning to block the aforementioned ad formats by default, so it’s time for you to …

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