Ad Ops Quick Fix
Getting answers to your ad ops questions has never been easier!
We know how important each and every minute is to the publishers relying on programmatic ads. As programmatic transaction happens in milliseconds, your team must have set up the system for success before taking a campaign (guaranteed or non-guaranteed) live. Ultimately, you don’t want to leave money on the table.
Despite having done all the checks and tests we still face technical glitches that could result in a loss in revenue. In such instances finding a solution can be a tedious task and we’ve noticed most of the publishers rush to various forums for a quick solution and in the process only to be presented with a barrage of solutions from various perspectives. And then they spend another few hours reading through all the comments.
Well, no more. We’ve curated all the relevant queries from all the relevant forums and provided you the most relevant answer. No fluff, no scouring through gazillion comments. Straight to the point answers to your queries.
Let us know about your query and our adops experts will get back to you ASAP! yup ASAP!
How to Refresh Ads Only When it is In-view?
By deciding to refresh the ad only when it is in view, you’ve taken the right step. Reloading ads without considering ad viewability can affect your CPM rates and domain viewability substantially. In general, there are two ways to do it. a. Use a header bidding wrapper tech from a third party that will let you refresh ads based on viewability. For instance, our product “Active Exposure Time” track ad viewability and user activity on the page to refresh ads optimally. b. Use ImpressionViewableEvent to refresh ads. This event is fired when an impression becomes viewable, according to the Active View criteria …
Prebid: Bids Are Coming Back, But Ads Aren’t Rendering
a. Take a look at your price granularity and bid prices. If the bid prices are lower than the price granularity, bids will be reduced to $o and your ad server may choose not to serve them. Let’s say you’ve set a price granularity of $0.50, but receive a bid price of $0.40, your ad server will see $0.00. Adjust granularity based on the bid prices and see the results. b.Floor prices. Yet another factor that determines whether an ad can be served or not is your price floors. Whether you are using target CPM in Google Ad Manager or …
How to Run Sticky Ads on Google Ad Manager?
Sticky ads are used to increase ad viewability and performance. Both mid-market publishers and premium publishers are running sticky ad units for a while now. If you would like to run sticky ads on Google Ad Manager, then you need to create a new publisher declaration. Here are the steps: Click Inventory > Ad Exchange rules > Publisher declarations. Click the Display inventory type. Click New display publisher declaration. Decide which inventory to include or exclude in your targeting. Under Sticky ads, select a checkbox to indicate that the selected inventory serves either vertical or horizontal sticky ads Source: Google …
What is Google Double Click or Two-click Penalty?
If your users are accidentally clicking on the ads often, then Google might enable “double click” on ads that requires your users to click twice (first click on the ad and the second click is on the interstitial with “visit site”) to get to the advertiser’s landing page. Only when users click twice, clicks will be considered. In other words, if you are getting paid based on clicks (CPC), then users need to perform two clicks for you to get paid. As you could see, you’re losing revenue if your user decides to not click the second time. This isn’t …
What are User ID Modules in Prebid?
User IDs are cookie IDs that help adtech vendors to identify users and serve personalized ads. Every adtech platform has its own ID (name) for the users and it will update information related to that user under the ID. For instance, a user visiting nypost.com will be exposed to multiple vendors like Google, AppNexus, OpenX, etc. (as the publisher connects to the adtech platforms for selling ad impressions). AppNexus will identify the user with its own name (ID) ‘xyz1’, OpenX will ID the user with ‘1bc3’, etc. When programmatic auction happens, user IDs from one platform will be synced with …
How Can I Get the Bid Price of the Header Auctions?
After the auction on the webpage, you can check the bid price with the help of Google Chrome’s developer tools. Follow the steps given below to check the winning bid price received by Google Ad Manager while running Prebid auction: 1. Go to your website’s page that has the ad inventories for which you are running Prebid auctions via Google Ad Manager. 2. Right-click to open Chrome Developer Tools. Now, go to the Sources and click on Snippets. 3. Then, click on + New snippet and give a name to the snippet. In the code field, paste the below code: …
Why is the Fill Rate Lower than the Usual?
It isn’t something new. Publishers tend to see a drop in ad fill rates every now and then. Sometimes it might be because of the reasons that aren’t in your control. For instance, an economic crisis, seasonality, etc. But when there’s no impact on the industry and you are experiencing lower fill rates for a while, you should figure out the reasons. Here’s a couple of places to start. Technical errors: Check your implementation completely. From header bidding to Ad Manager, go through the setup once again to see if you’ve missed to update anything. For instance, Google recently blocked …
What Changes Can be Done on the Site to Deal with COVID-19 Crisis?
Video Ads – If you are not using video ads then start using them, they yield higher revenue than display ads. Open up your ad slots to multiple standard ad sizes so that you can deliver more ads. Try removing floor price if there are too many unfilled impressions. Implement viewable ad refresh to increase revenue per session. Enable prebid native ads so that you are not missing the demand for native ads. If you have video content on YouTube then try to monetize the same content with a different partner on your website. Use in-stream video ads, and video …
How to Find the Pages with a Specific Keyword Like “Coronavirus”?
There are multiple ways of finding the pages with or without specific keywords on a website. The free but a little time-consuming way is to use Google search. Apart from Google search, you can also use third-party tools like Screaming Frog. Using Google Here is how to find web pages with a specific keyword through Google search: Enter “site:” followed by the desired website name. For example, site:www.abc.com. This custom parameter asks Google to perform a search on a specific site. Followed by a space type the keywords you are looking for. For instance, site:www.abc.com “keyword”. In place of keyword …
How to Change the Delivery Speed of Line Items?
You can manage the line item delivery speed by going to the ‘Adjust Delivery’ section within a line item. Under ‘Adjust Delivery’, you’ll have two settings: Display Creatives Rotate Creatives. If you are creating a new line item then you will have one more setting: Deliver Impressions Let us understand them one by one. Display Creatives: It is used to control how creatives can be displayed on a single webpage. It has four options: One or More: Any number of creatives can be served on the page. Only One: Only one creative will be served for an ad request. As …
How to Block Individual Ads Coming From Google Ads?
Ads that are coming from Google Ads can be blocked with the help of the Ad Review Center in Google Ad Manager. Follow these steps: Login to your GAM account. Go to Delivery > Creatives > Ad Review Center. Browse through the ads or use the search bar to find a specific ad. Click an ad if you want to see more details about it. Once you’ve found the ad you want to block, hover over it and select ‘Block This Ad’ If you wish to block all ads from that account then click on the add and select ‘Block …
How to Set a Bid Floor in Prebid.JS?
Many times publishers come across a network that doesn’t follow the price floor in the prebid set-up. In such instances, a publisher can add a bidder setting that reduces any bid below your floor to zero. For example (source): pbjs.bidderSettings = { standard: { bidCpmAdjustment : function(bidCpm, bid){ if(bidCpm < 0.5) { return 0.00; } } } }; The above-example will reduce any bid value lesser than 0.5 to 0 so that the Prebid doesn’t pass it to the ad server. For more information, you can refer Prebid documentation on price floor …