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How Many Ad Calls Can Google Ad Exchange Fill?

Google AdX doesn’t have any limitations but some publishers might have seen warnings after sending too many ad requests/page to Google AdX. Learn more about the warnings & how to fix them here.

Google AdX doesn’t have any limitations but some publishers might have seen warnings after sending too many ad requests per page to AdX. 

For instance, “googletag.defineSlot was called without a matching googletag.display call” is one such warning that arises when you send way too many requests. 

In fact, other exchanges can also block your requests (or prompt warnings) in such cases. The best way to deal with it is to ensure you have some interval b/w the requests and don’t limit the requests to one exchange. Employ a technique like a header bidding and call multiple demand partners, thus preventing you from losing any revenue. 

If you are using ad refresh, track viewability and user activity to send only when you know ads will be viewable. Here’s how.

Ad Ops Quick Fix

Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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