As a publisher, you’ve to be thinking about the holiday season right now. After all, Q4 is the busiest period of every year and the majority of eCommerce sales and retail advertising happen on Thanksgiving, Black Friday, and Cyber Monday.
This year, Covid-19 has accelerated many online consumer and advertising trends including holiday shopping. The competition among advertisers has become fiercer and the ad spending is expected to increase substantially as consumers are avoiding visits to physical stores and prefering online shopping.
Though in-store sales will decline by 4.7% to $822.79 million, online sales will make up for the loss and result in a growth of 0.9% to $1.013 trillion.
Looking at the holiday shopping trends, we’ve discussed importance of seasonality and strategies in this guide. We aim to help you start planning early before the time arrives so that you’ll be fully prepared to generate the maximum revenue during the period.