Google has announced that it will permanently discontinue its ‘Scaled Partner Management’ program on January 31, 2022. Since the announcement of Google, we have been receiving a lot of questions from SPM publishers on migration to the ‘Multiple Customer Management’ program.
We recently posted a blog about the MCM program but it requires further clarification. As a result, we’ve curated frequently asked questions by the publishers and answered them in this whitepaper.
If you’d like to learn more and have any questions, please contact us here.
Download the Ebook on Google MCM below.