Google Ad Manager, also known as DoubleClick for Publishers (DFP) is one of the most preferred ad serving platforms in the industry. By helping publishers to connect with several ad tech partners (including ad networks, ad exchanges, SSPs, DMPs, and header bidding wrappers), Google’s ad server maximizes the yield and manages the ad inventories effectively while delivering campaigns as expected.
Over the past few years, Google has made a lot of changes to its ad server. Though changes are meant to improve the product and ultimately, the user experience, small and mid-sized publishers, most often than not, find it difficult to identify what went wrong with their ad campaigns or how to troubleshoot the thousands of line items. The more complex the campaign, the more complex the setup on DFP, and the harder it becomes for AdOps engineers/account managers to get to the issue quickly.
As you know, every minute delayed will have a direct impact on the bottom line of the publishers. Agreed, Google has been updating its support documents consistently. But you don’t need to go through countless pages on the support forum and skim the help guides.
Pass this handy guide to quickly troubleshoot and resolve the most common errors/hiccups you confront on a regular basis. We’ve surveyed the account managers and publishers we work with to come up with a list.