Google Ad Manager (formerly known as DoubleClick for Publishers) has played a significant role in monetizing a website for the publishers.
Being an ad server, Google Ad Manager paves a path for publishers to connect with multiple demand partners (SSPs and ad exchanges) and maximize their ad revenue by selling a pool of ad impressions. Since Google Ad Manager works with numerous ad networks, exchanges, or other third-party partners, it becomes too difficult for publishers to keep a track of the performance of various inventories, demand partners, etc.
Therefore, in an effort to simplify things for publishers, Google’s DFP added its Reporting feature to the interface that helps the publisher to check almost everything related to the performance of an ad campaign.
So, if you’re not aware of the types of Google Ad Manager reports or how to generate them, this eBook will help you to understand different report types available in the Google Ad Manager and how to extract the reports easily.