1 0 4000 0 500 120 30 https://headerbidding.co 960 0
site-mobile-logo
site-logo

Checklist to Make You Ready for Gen Z

Guide to reach Gen Z
As a Publisher, your focus should be on attracting readers and engaging with them. If there are no readers, there are no advertisers, which in turn, means you may take a deep cut on your revenue.

In this e-guide, you’ll learn how Gen Z readers play a vital role in your revenue (Ad and Subscription) and what all needs to be done to get started with Gen Z Marketing. In addition, we’ll explain the steps you can take to make sure you’re ready to reach and retain Gen Z readers.

Despite the differences in field, geographies, product, or service, there is one common desire for all the businesses out there in the market – ‘Customers’. Be it an Online Shopping Site, a Bookseller, Automotive manufacturer, Microsoft, or Google, everyone needs customers.

In Online Advertising and Publishing landscape, we call our ‘customers’ as ‘Readers’. They’re the ones who’s powering all of our businesses and let us thrive in this super-competitive market. Although, there are many ways to monetize your content, as Jim Norton, the former chief business officer at Condé Nast says “No single stream of alternative revenue will equal the revenue generated by advertising”.

As a Publisher, your focus should be on attracting readers and engaging with them. If there are no readers, there are no advertisers, which in turn, means you may take a deep cut on your revenue.

Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

Previous Post
Ad Viewability Guide
Ad Viewability Guide...
DFP and Header Bidding Partner Discrepancy
Next Post
How to Evaluate Data...
0 Comments
    Leave a Reply