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How to Combat Revenue Drop in January?

Combat Revenue Drop in January
Don't let your revenue go down during this Q1. Learn and set an ideal strategy that will help you sail through the first months of 2021 successfully.

Owning a publishing business is undeniably tougher than it seems. Even the publishers that generate millions of dollars during the peak time have a concern of a recurring issue. That is, a drop in ad revenue. You can see that we mentioned it as a “recurring” issue, as it happens every year.

After the holiday season, most publishers have to deal with the downturn in ad revenue. For this reason, it is essential to have a proper strategy not only to thrive during peak season, but to survive during the low times.

Even though seasonal drops are common, there is always a way out for publishers. In this guide, we’re going to discuss why traffic and revenue dip in January and what you can do to improve the revenue throughout the month.

Automatad Team

At Automatad, we help publishers to monetize better without hampering the user experience. Our products are live across hundreds of publishers, earning them incremental ad revenue with every passing second. You can request a free audit to get an estimated revenue uplift today.

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