Owning a publishing business is undeniably tougher than it seems. Even the publishers that generate millions of dollars during the peak time have a concern of a recurring issue. That is, a drop in ad revenue. You can see that we mentioned it as a “recurring” issue, as it happens every year.
After the holiday season, most publishers have to deal with the downturn in ad revenue. For this reason, it is essential to have a proper strategy not only to thrive during peak season, but to survive during the low times.
Even though seasonal drops are common, there is always a way out for publishers. In this guide, we’re going to discuss why traffic and revenue dip in January and what you can do to improve the revenue throughout the month.