‘Viewability ’ is quite tricky. Even though the underlying principle seems simple (Viewable Ads drive better ROI and UX), it is hard for publishers to accept and endorse it at scale. When you take a high-level view from the buy-side, your purpose is lucid.
It might be to drive awareness or gain subscribers or improve conversions. At the end of the day, you try to buy a better inventory (programmatically) which can deliver acceptable viewability metrics as suggested by the MRC.
But for a publisher, ‘Viewable Ad’ doesn’t just end with a straightforward solution. There are a ton more factors involved in delivering and maintaining viewable impressions. Starting from design to user interface changes, you as a publisher have to analyze and account many distinct factors while working on ‘Viewability ’.
Besides, focusing solely on viewability alone can result in terrible user experience and increased drop-offs.
So, we’ve researched, amassed, and explained a step-by-step procedure to improve your inventories ’ viewability and thus, increasing CPMs and user experience.