With third-party cookies on the verge of being phased out, Google begins Privacy Sandbox origin trials. It is a proposal on how the tech giant hopes to accommodate addressability and targeting in the future. The trials will make advanced features that limited developers can test, available on the canary version of the Google Chrome web browser. Read on to know more about it, among other important adtech updates from the past week.

“Confidence levels are broadly optimistic, with publishers realising that the year ahead heralds a new era, where they can begin to truly harness their unique understanding of their audiences”